Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

Social Media Archive

This Week in Digital – 26 May 2017

GOOGLE TO LAUNCH GOOGLE ATTRIBUTION Google has announced they are launching a host of new products and features for marketers, with a key one being Google Attribution. It is set to be launched in the next few months,

What can drones do? Nine unsuspecting drone-missions that unmanned areal vehicles can do [Video]

What can #drones do? 9 unsuspecting #drone-missions that unmanned areal vehicles can do today. #ai #uav #robotics @futurism pic.twitter.com/JuTrpEYtjB — Mike Quindazzi ✨ (@MikeQuindazzi) March 15, 2017 The cost of #drone has decreased by 99.3% over the

This Week in Digital – 19 May 2017

THE VIEWERS WEREN’T ‘LOVIN’ IT’! This week, McDonald’s became the latest brand to cause upset after their new TV campaign was criticised for exploiting childhood bereavement. The advert features a boy talking to his mum about his dead

This Week in Digital – 12 May 2017

DOVE’S “REAL BEAUTY” BLUNDER Dove’s new limited edition range of body-shaped bottles has been ridiculed online this week. They were released as part of the brand’s latest advertising campaign, “Real Beauty”, which aims to celebrate body diversity.

Which is your favorite social media platform?

Do you have a minute? Please take a moment for our new Twitter poll! Which is your favorite #SocialMedia platform?#ATSocialMedia #SMM #DigitalMarketing #Marketing #SocialMediaStrategy #polls #poll #branding — IBSO (@Interstandards) May 8, 2017

This Week in Digital – 5th May 2017

GOOGLE DOCS PHISHING SCAM Many were caught out this week after a sophisticated phishing scam targeted Gmail users. The email posed as someone users knew and invited them to view a document sent via Google Docs. The

What are the most important leadership competencies?

Please take a moment for our new Twitter poll! What are the most important #leadership competencies?#leaders#polls#HR#career#skills#management#influence#ATSocialMedia#success — IBSO (@Interstandards) May 5, 2017

This Week in Digital – 28st April 2017

IKEA’S GENIUS ADVERT Luxury brand Balenciaga has launched a new, oversized blue bag, which has striking similarities to an IKEA shopping bag. Taking the copycat behaviour in good humour, IKEA released an amusing advert this week with

This Week in Digital – 21st April 2017

“YOU’RE JOKING, NOT ANOTHER ONE!” It is safe to say we were all a little shocked on Tuesday after a surprise news conference was called by Theresa May, announcing a general election on 8th June, but perhaps