Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

SMM Archive

This Week in Digital – 26 May 2017

GOOGLE TO LAUNCH GOOGLE ATTRIBUTION Google has announced they are launching a host of new products and features for marketers, with a key one being Google Attribution. It is set to be launched in the next few months,

This Week in Digital – 19 May 2017

THE VIEWERS WEREN’T ‘LOVIN’ IT’! This week, McDonald’s became the latest brand to cause upset after their new TV campaign was criticised for exploiting childhood bereavement. The advert features a boy talking to his mum about his dead

Which is your favorite social media platform?

Do you have a minute? Please take a moment for our new Twitter poll! Which is your favorite #SocialMedia platform?#ATSocialMedia #SMM #DigitalMarketing #Marketing #SocialMediaStrategy #polls #poll #branding — IBSO (@Interstandards) May 8, 2017

This Week in Digital – 5th May 2017

GOOGLE DOCS PHISHING SCAM Many were caught out this week after a sophisticated phishing scam targeted Gmail users. The email posed as someone users knew and invited them to view a document sent via Google Docs. The

This Week in Digital – 28st April 2017

IKEA’S GENIUS ADVERT Luxury brand Balenciaga has launched a new, oversized blue bag, which has striking similarities to an IKEA shopping bag. Taking the copycat behaviour in good humour, IKEA released an amusing advert this week with

This Week in Digital – 21st April 2017

“YOU’RE JOKING, NOT ANOTHER ONE!” It is safe to say we were all a little shocked on Tuesday after a surprise news conference was called by Theresa May, announcing a general election on 8th June, but perhaps

This Week in Digital – 14th April 2017

THERE IS NO FLYING AWAY FROM THIS, UNITED AIRLINES! United Airlines had a major PR disaster this week over their handling of an overbooked Kentucky-bound flight. The airline selected several passengers to be removed from the flight

This Week in Digital – 7th April 2017

PEPSI AND NIVEA IN ADVERTISING HOT WATER It hasn’t been a great week for Pepsi and Nivea with both brands facing a backlash on social media over their latest advertising campaigns. Pepsi’s new campaign with Kendall Jenner

This Week in Digital – 31st March 2017

IS THAT REALLY RONALDO? This week, a bronze bust of Cristiano Ronaldo became an internet sensation for all the wrong reasons! The footballer already has a hotel and museum named after him and this week Aeroporto da