Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

SMM Archive

New “Gold Standard” to clean up online advertising

The Internet Advertising Bureau UK launches “IAB Gold Standard” to clean up online advertising In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching

How to Organically Market Your Brand on Instagram

Do you want to grow your brand presence on Instagram? Do you want to do it organically? Instagram is a photo and video sharing platform that is growing at a fast pace and stands out to be

This Week in Digital – 06.10.2017

THERESA MAY’S PARTY CONFERENCE WOES The Conservative Party conference has been happening this week, and of course, all eyes were on Theresa May’s keynote speech. Unfortunately for Mrs May, her speech was interrupted by a prankster, Simon Brodkin,

This Week in Digital – 29.09.2017

  TWITTER MAKES A DRASTIC CHANGE… This week, Twitter announced it was launching a trial regarding its famous 140-character limit on text posts. For a small set of users, the limit has been increased to 280 characters

This Week in Digital – 01.09.2017

YOUTUBE GETS A BRAND NEW LOOK An exciting new logo and icon were unveiled this week for online video platform, YouTube. The new logo has been designed to work better across a variety of devices and screen

This Week in Digital – 25.08.2017

TAYLOR GETS EVERYONE TALKING Singer Taylor Swift got the internet buzzing this week with talk of her new music. Late last week, the singer appeared to delete all posts and images across her social media channels, which

A New Poll: Does Your Company Really Care about Customer Experience?

Does Your Company Really Care about Customer Experience?#Customers #CX #CustomerExperience #CustomerService #CustServ #custexp #marketing — IBSO (@Interstandards) August 19, 2017

This Week in Digital – 18.08.2017

THE NATIONAL LOTTERY’S SOCIAL MEDIA BLUNDER It has been a bad week for The National Lottery this week after their latest social media campaign went wrong. Users were told to retweet one of the company’s posts with

This Week in Digital – 11.08.2017

FACEBOOK LAUNCHES WATCH This week, Facebook announced its new video platform, Watch, was being launched to a small percentage of US users. The platform features some original content funded by Facebook and will also feature personalised recommendations.