Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

SMM Archive

This Week in Digital – 21 July, 2017

LG LAUNCHES AIRPORT ROBOTS  Electronics company LG is trialling new robots in Seoul’s Incheon International Airport in preparation for next year’s Winter Olympics in South Korea. The brand has launched two types of robot. The first is the

This Week in Digital – 14 July, 2017

A DANCING HOT DOG GOES VIRAL A dancing hot dog filter from Snapchat has gone viral this week. Rather than detecting faces, which is how the usual Snapchat filters work, this filter can automatically detect surfaces, allowing

This Week in Digital – 7 July, 2017

SCHOOLS ISSUE SNAPCHAT MAPS WARNING A few weeks ago, Snapchat launched a new location-sharing feature. It allows users to share their location in real-time, which builds up a map of where your ‘friends’ on the app are.

This Week in Digital – 30 June, 2017

GOOGLE HIT BY RECORD FINE Google made headlines this week after they were hit with a €2.4bn fine by the European Commission. The fine is the largest one to ever be issued by the regulator after Google was

This Week in Digital – 16 June, 2017

“WHEN’S MY NEXT BUS?” Transport for London has answered many commuters’ prayers this week with a new social media tool, TravelBot, accessible through Facebook Messenger. The AI powered chatbot can answer questions regarding arrival times and service updates

This Week in Digital – 9 June 2017

APPLE ANNOUNCES IOS 11 Apple announced this week that iOS 11 will be launching in September this year. The new update is set to have a whole host of new exciting features. The App Store will have a

This Week in Digital – 26 May 2017

GOOGLE TO LAUNCH GOOGLE ATTRIBUTION Google has announced they are launching a host of new products and features for marketers, with a key one being Google Attribution. It is set to be launched in the next few months,

This Week in Digital – 19 May 2017

THE VIEWERS WEREN’T ‘LOVIN’ IT’! This week, McDonald’s became the latest brand to cause upset after their new TV campaign was criticised for exploiting childhood bereavement. The advert features a boy talking to his mum about his dead

Which is your favorite social media platform?

Do you have a minute? Please take a moment for our new Twitter poll! Which is your favorite #SocialMedia platform?#ATSocialMedia #SMM #DigitalMarketing #Marketing #SocialMediaStrategy #polls #poll #branding — IBSO (@Interstandards) May 8, 2017