Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

Digital Archive

This Week in Digital – 26 May 2017

GOOGLE TO LAUNCH GOOGLE ATTRIBUTION Google has announced they are launching a host of new products and features for marketers, with a key one being Google Attribution. It is set to be launched in the next few months,

This Week in Digital – 19 May 2017

THE VIEWERS WEREN’T ‘LOVIN’ IT’! This week, McDonald’s became the latest brand to cause upset after their new TV campaign was criticised for exploiting childhood bereavement. The advert features a boy talking to his mum about his dead

This Week in Digital – 12 May 2017

DOVE’S “REAL BEAUTY” BLUNDER Dove’s new limited edition range of body-shaped bottles has been ridiculed online this week. They were released as part of the brand’s latest advertising campaign, “Real Beauty”, which aims to celebrate body diversity.

What Does Blockchain Mean for Small Businesses?

How Blockchain Can Change the Way We Do Business. If you have ever felt overwhelmed by the speed with which the world is changing, you are certainly not alone. The amount of news and information we are

Which is your favorite social media platform?

Do you have a minute? Please take a moment for our new Twitter poll! Which is your favorite #SocialMedia platform?#ATSocialMedia #SMM #DigitalMarketing #Marketing #SocialMediaStrategy #polls #poll #branding — IBSO (@Interstandards) May 8, 2017

This Week in Digital – 5th May 2017

GOOGLE DOCS PHISHING SCAM Many were caught out this week after a sophisticated phishing scam targeted Gmail users. The email posed as someone users knew and invited them to view a document sent via Google Docs. The

This Week in Digital – 28st April 2017

IKEA’S GENIUS ADVERT Luxury brand Balenciaga has launched a new, oversized blue bag, which has striking similarities to an IKEA shopping bag. Taking the copycat behaviour in good humour, IKEA released an amusing advert this week with

This Week in Digital – 21st April 2017

“YOU’RE JOKING, NOT ANOTHER ONE!” It is safe to say we were all a little shocked on Tuesday after a surprise news conference was called by Theresa May, announcing a general election on 8th June, but perhaps

This Week in Digital – 14th April 2017

THERE IS NO FLYING AWAY FROM THIS, UNITED AIRLINES! United Airlines had a major PR disaster this week over their handling of an overbooked Kentucky-bound flight. The airline selected several passengers to be removed from the flight