Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

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This Week in Digital – 26 May 2017

GOOGLE TO LAUNCH GOOGLE ATTRIBUTION Google has announced they are launching a host of new products and features for marketers, with a key one being Google Attribution. It is set to be launched in the next few months,

This Week in Digital – 19 May 2017

THE VIEWERS WEREN’T ‘LOVIN’ IT’! This week, McDonald’s became the latest brand to cause upset after their new TV campaign was criticised for exploiting childhood bereavement. The advert features a boy talking to his mum about his dead

The 1 Percent Rule: Why a Few People Get Most of the Rewards

Sometime in the late 1800s — nobody is quite sure exactly when — a man named Vilfredo Pareto was fussing about in his garden when he made a small but interesting discovery. Pareto noticed that a tiny

This Week in Digital – 12 May 2017

DOVE’S “REAL BEAUTY” BLUNDER Dove’s new limited edition range of body-shaped bottles has been ridiculed online this week. They were released as part of the brand’s latest advertising campaign, “Real Beauty”, which aims to celebrate body diversity.

2017 Bloomberg Global Health Index: The Healthiest Country In The World Is …

When it comes to living a long life, Italy is the place to be. The high-heeled boot surrounded by five seas is ranked the healthiest country on Earth in the Bloomberg Global Health Index of 163 countries. A

Annual Letter to United Nations Global Compact Participants

CEO & Executive Director, UN Global Compact New York, United States of America Giving a Human Face to the Global Market UN Secretary-General Kofi Annan created the UN Global Compact nearly two decades ago with the purpose

Does corporate social responsibility marketing work?

Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives from brands based in their own country as opposed to foreign or global corporations, according

15 Best Countries to Start a Business

Starting your own business is a dream shared by many people, but how many of them actually do it? One of the most crucial factors for starting a business is the support of the government. A country’s

Your Education: What Degree Will Make You Rich [Infographic]

TOP Subjects of Study That Will Pay You Back Getting a college degree is a great investment in your future and the most common pathway to a better career. Figures keep showing that college graduates earn significantly