Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

Business Archive

A Black Friday Planning Guide for Buyers and Sellers

For many years, the United States has known the tradition of Black Friday. The Friday after Thanksgiving launches the start of the christmas shopping season every year in November. In 2010, Thanksgiving crossed the Atlantic and reached

A History of Business Ethics

Richard T. De George The term ‘business ethics’ is used in a lot of different ways, and the history of business ethics will vary depending on how one conceives of the object under discussion. The history will

This Week in Digital – 21.10.2017

ONLINE VIDEO AD SPEND OVERTAKES BANNER ADS It was announced this week that for the first time ever advertisers are spending more on video ads than banner ads. The figures come from the latest Digital Adspend report

New “Gold Standard” to clean up online advertising

The Internet Advertising Bureau UK launches “IAB Gold Standard” to clean up online advertising In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching

How to Organically Market Your Brand on Instagram

Do you want to grow your brand presence on Instagram? Do you want to do it organically? Instagram is a photo and video sharing platform that is growing at a fast pace and stands out to be

A new poll: what is the best way to engage with your customers?

What is the best way to engage with your #customers?#RT #Poll #CustServ #CustomerService #custexp #CX #CustomerLoyalty #B2C #Entrepreneurs — IBSO (@Interstandards) October 4, 2017

The Best Business Books of 2017

Some of the biggest ongoing business stories of our time, from the personal and political effects of increased globalization to the confrontation of ingrained sexism in Silicon Valley, are reflected in this year’s list of best business books

Looking for leadership guidance in classic philosophy

With critical distance, you gain perspective on who you are and what kind of leader you can become, writes Nathan Harter Some people contend that authentic leadership is more ethical and compelling. Authenticity depends on aligning what

How to Skyrocket Your Kickstarter Campaign

Get Overfunded in 6 Steps Entrepreneurs all over the world face an inherent problem when it comes to attracting funds – it’s difficult. Luckily, crowdfunding is one viable alternative to bank loans, angel investors or venture capitalists.