Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

This Week in Digital – 21.10.2017

ONLINE VIDEO AD SPEND OVERTAKES BANNER ADS

It was announced this week that for the first time ever advertisers are spending more on video ads than banner ads.

The figures come from the latest Digital Adspend report by the Internet Advertising Bureau UK and PwC. For the first half of 2017 there was a 46% year-on-year rise on video ad spend, with a total ad spend of £699m, compared to a 2% increase on banner ads, with a total ad spend of £685m.

Jon Mew, IAB’s Chief Executive said: “The time people spend watching online video has grown tremendously over the last few years, so it’s little wonder that video is now the fastest-growing ad format as advertisers look to tap into the changing way people consume content.”

KFC LOVES ITS HERBS AND SPICES…

Twitter user @edgette2 has blown people’s minds this week with an amazing discovery on KFC’s Twitter account. The users KFC follow is made up entirely of herbs and spices: the 5 members of the Spice Girls and six men called Herb. Twitter users are that impressed, they are calling for the whoever runs the KFC social media accounts to get a pay rise!

INTERNET COMPANIES PLEDGE TO MAKE DIGITAL ADVERTISING BETTER

The Internet Advertising Bureau has announced a new ‘Gold Standard’ initiative to address three problems in online advertising: brand safety, ‘bad’ ads and ad fraud. The programme launched this week with support from Facebook, Google and Twitter, with all three forming part of the board.

Tim Elkington, IAB’s Chief Digital Officer, said:“The IAB Gold Standard is a practical measure that demonstrates media owner commitment to making this happen…Media owners need to send a clear signal to advertisers and agencies that they take their responsibilities seriously to offer the best environment possible so that brands can confidently use digital advertising.”

SNAPCHAT’S DANCING HOT DOG HALLOWEEN COSTUME

A few months ago, we brought you the story of Snapchat’s dancing hot dog filter. The funny character quickly went viral after users posted images and videos of the hot dog in all kinds of situations.

In a surprising turn of events, the social media network has now released a Halloween costume version, although it is currently only available on Amazon in the US.

AND FINALLY…

Burger King’s latest campaign has gone viral this week. The short hidden-camera video was released as part of National Bullying Prevention Month. Click below to watch the full video.

Published with kind permission of Search Laboratory
You can also read the other articles of This Week in Digital series


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