It has been a bad week for The National Lottery this week after their latest social media campaign went wrong.
Users were told to retweet one of the company’s posts with the hashtag #Represent. In return, they received an automatically generated thank you tweet, with their account name written on a sign held by an athlete from the British Athletics team.
Some users decided to change their account name to offensive statements, which were then placed on the signs. The tweets soon circulated around Twitter.
The company removed the tweets from their account and issued an apology for any offence caused.
We are aware that some people are maliciously targeting our British Athletics Twitter campaign with offensive and abhorrent content. (1/2)
ASOS has become the latest brand to introduce image search functionality. Users simply upload an image of what they are looking for and the app’s algorithm will find the closest match available.
The new feature has only been added to their iOS app, but there are plans for an Android version to be released shortly.
A 2-year old girl, called Mila, has gone viral this week after she gave her account of her first day at pre-school. The hilarious video was shared on Instagram by the girl’s mum, and her rolling eyes and sassy attitude had the internet in stitches! Watch the full video below.