Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

This Week in Digital – 14 July, 2017

A DANCING HOT DOG GOES VIRAL

A dancing hot dog filter from Snapchat has gone viral this week. Rather than detecting faces, which is how the usual Snapchat filters work, this filter can automatically detect surfaces, allowing the funny Frankfurter to be placed and resized before it dances and spins around. Social media users were loving the new filter and putting the dancing hot dog in all kinds of situations. Here are a couple of our favourites from this week…

 

FACEBOOK MESSENGER BEGINS SHOWING ADVERTS 

Facebook was testing a new ads feature in its Messenger app in Australia and Thailand in January, and as of this week, this feature will be be tested globally. The ads won’t appear in conversations, but rather in the inbox on the app. The adverts can be used to link to external webpages but they can also start conversations in Facebook Messenger too. Users will be able to temporarily hide adverts but not remove them. According to Facebook the app has over 1.2 billion users.

MAZDA GETS CREATIVE WITH THEIR NEW CAMPAIGN

Mazda has released a new immersive advertising campaign via Facebook. Its aim is to make users think twice before they use the app while driving. The advert is designed to be viewed on mobile, as a car skids across users’ news feeds before crashing and making their screen appear cracked. Watch the video below to see the advert in action.

DONALD TRUMP SUED BY TWITTER USERS

It came to light this week that a group of Twitter users are suing President Trump after being blocked by his @realDonaldTrump account on the social media platform. They claim they were blocked after expressing their opinions on his page. The blocked users are arguing that the President’s account is equal to that of a public forum, which they shouldn’t be barred from as they are no longer able to express their views on political issues. However, others have argued that the Twitter account is a personal account belonging to Donald Trump and therefore it should be used as any normal account would be.

AND FINALLY…

This week, activist groups and internet companies came together for Net Neutrality Day of Action; an online protest against the FCC for plans to revoke net neutrality laws in the US. The current legislation ensures that internet service providers enable access to all content online without charging you additional fees for accessing specific content. Companies who took part in the protest include Google, Amazon and Facebook. Google said: “Thanks in part to net neutrality, the open internet has grown to become an unrivalled source of choice, competition, innovation, free expression, and opportunity. And it should stay that way.” Watch the video below to learn more.

Published with kind permission of Search Laboratory
You can also read the other articles of This Week in Digital series


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