Global Leadership Bulletin

A journal of leaders, by leaders, and for leaders

News, Videos & Releases Archive

This Week in Digital – 26 May 2017

GOOGLE TO LAUNCH GOOGLE ATTRIBUTION Google has announced they are launching a host of new products and features for marketers, with a key one being Google Attribution. It is set to be launched in the next few months,

What can drones do? Nine unsuspecting drone-missions that unmanned areal vehicles can do [Video]

What can #drones do? 9 unsuspecting #drone-missions that unmanned areal vehicles can do today. #ai #uav #robotics @futurism pic.twitter.com/JuTrpEYtjB — Mike Quindazzi ✨ (@MikeQuindazzi) March 15, 2017 The cost of #drone has decreased by 99.3% over the

This Week in Digital – 19 May 2017

THE VIEWERS WEREN’T ‘LOVIN’ IT’! This week, McDonald’s became the latest brand to cause upset after their new TV campaign was criticised for exploiting childhood bereavement. The advert features a boy talking to his mum about his dead

This Week in Digital – 12 May 2017

DOVE’S “REAL BEAUTY” BLUNDER Dove’s new limited edition range of body-shaped bottles has been ridiculed online this week. They were released as part of the brand’s latest advertising campaign, “Real Beauty”, which aims to celebrate body diversity.

IBSO signed the UN open letter calling on academic institutions to incorporate human rights in management education

The Global Compact and the Secretariat of the UN Principles for Responsible Management Education have released an Open Letter calling on academic institutions to educate future managers and leaders on business and human rights. Endorsed by the

Which is your favorite social media platform?

Do you have a minute? Please take a moment for our new Twitter poll! Which is your favorite #SocialMedia platform?#ATSocialMedia #SMM #DigitalMarketing #Marketing #SocialMediaStrategy #polls #poll #branding — IBSO (@Interstandards) May 8, 2017

What are the most important leadership competencies?

Please take a moment for our new Twitter poll! What are the most important #leadership competencies?#leaders#polls#HR#career#skills#management#influence#ATSocialMedia#success — IBSO (@Interstandards) May 5, 2017

The Economist: An economic history of the world in 1 minute [Video]

An economic history of the world in 1 minute, 5 seconds. From the archive pic.twitter.com/d2IW5gI55q — The Economist (@TheEconomist) September 23, 2016

This Week in Digital – 28st April 2017

IKEA’S GENIUS ADVERT Luxury brand Balenciaga has launched a new, oversized blue bag, which has striking similarities to an IKEA shopping bag. Taking the copycat behaviour in good humour, IKEA released an amusing advert this week with